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Strategic Plan Guides The Way

Forward At DRI Canada

n May 2022, the DRI Canada Board of Directors 3. Advancement of the Profession:
initiated the development of a strategic plan to guide - Advance the profession through increased recognition,
the work of the organization over the coming three thought leadership, transfer of knowledge, and engagement
Iyears.
with stakeholders.
The DRIC 2023 – 2025 Strategic Plan clearly outlines • Connect with other professional associations to
the path to the future to ensure DRI Canada continues to establish a working relationship on educational
be recognized as the leading voice and resource for existing programs and other mutually beneficial offerings.
and aspiring certified professionals in business continuity • Leverage DRI International’s library and create a
management and disaster recovery, and to ensure we meet Canadian knowledge hub/centralized website resource.
the current and developing needs of the membership. • Develop marketing materials for advancement of
certifications.
The strategic planning process was informed by feedback
and research that included the following:
4. Operational Excellence:
In-depth stakeholder interviews with members, volunteer - Demonstrate operational best practices as it relates
leaders, and association partners in Spring 2022.
to timely, relevant stakeholder engagement, effective
A quantitative satisfaction benchmarking survey in communication, financial accountability, and sound
September 2022 that was sent to DRI Canada certified governance.
professionals. • Create an executive dashboard of strategic plans that
can be shared with members.
Our Five (5) Strategic Pillars: • Ensure all messaging and resources originating from
DRI Canada are available in both official languages.
1. Certification: • Achieve financial neutrality (+/-5%).
• Define volunteer opportunities and expectations.
- Ensure certification levels reflect the experience and • Create a board position for new professionals with
knowledge of DRI Canada certified professionals. ABCP designation.
• Target new professionals and other segments of the
business continuity management and disaster recovery
sector. 5. Communications:
• Increase the number of certified professionals who are
progressing to more advanced certification. - Effectively implement a communications plan that engages
• Use certification renewals to gather demographic certified professionals and relevant stakeholders with timely
information. and relevant information, using a variety of communication
• Develop and deliver a CBCP application “how to” channels.
course. • Improve internal communications for certified
professionals.
2. Education: • Bolster external communications so it enhances the
- Offer learning opportunities that are timely, relevant, understanding of the value certified professionals bring
accessible, and adaptable to the needs of key audiences, to the organizations that employ them and broader
whether people who are new to the industry or society.
experienced certified professionals. • Develop and implement a communications plan based
• Offer certified professionals the DRII cyber resilience on the research of members.
course. • Increase certified professionals’ satisfaction with
• Hold regional bilingual symposiums for certified respect to communications across all categories. Ω
professionals.
• Develop further opportunities for certified
professionals to earn CEAP.

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